Cambridge Analytica, a company which specialises in behaviour change, is credited, along with Facebook, with Donald Trump’s victory in the US Presidential election victory on 8/11/2016.
The homepage of Cambridge Analytica’s website says “Data drives all that we do. Cambridge Analytica uses data to change audience behavior [sic].’ This is an acknowledgement that peer group pressure controls the behaviour of most people.
Peer group pressure is the single most important factor controlling ordinary human behaviour. On the other hand, Christianity is counter-cultural as Jesus Christ taught His disciples to resist the wickedness of the times.
Jesus is the most radical teacher the world has ever known, and His teaching has changed the history of the world, turning it from its naturally aggressive behaviour to loving one another through the love of God.
His radical teaching changed people’s views about God, man’s origins, man’s destiny, man’s behaviour in sex, marriage and divorce, money management, attitudes towards the poor and poverty and how to relate to and treat our fellow human beings. He upset the religious establishment of His day and ever since. He taught that Christian behaviour is counter-intuitive and counter-cultural, and thus it challenges peer group pressure.
Only the regenerating power of the Spirit of God can resist and break through peer group pressure. Jesus taught: ‘If the Son of God shall make you free, you shall be free indeed’ Jn 8:36.
Jesus warns: ‘How can you believe, who receive honour from one another and do not seek the honour that comes from God only?’ Jn 5:44. ‘I know you, that you do not have the love of God in you’ Jn 5:42.
When Saul of Tarsus, the rabid persecutor of Christians, was converted to Jesus’ teaching, he spread the message far and wide. In his letters he guides the Christian church how to interact with a sinful world driven by peer group pressure.
Paul warns against this sin of submitting to peer group pressure, that so easily besets us Heb 12:1. Peer group pressure can turn the Christian back to worldly behaviour and worldly religion, and it will divert them from running the Christian race towards heaven. Teenagers are particularly vulnerable to peer group pressure.
Welcome to the liberating teaching of the Son of God, Who teaches you to break free from the chains of self-destructive thinking.
17 Mar 2018: Facebook has suspended Cambridge Analytica for misuse of its data.